Research
UX Research · Learning Science · Human-Centered AI
Research exploring how people learn, make decisions, and interact with technology.
Understanding the Impact of Game Design on Cognitive Skill Training
Mixed-Methods
Investigating how game design elements influence motivation and cognitive skill development in game-based cognitive training.
Theoretical Frameworks
Self-Determination Theory · Cognitive Theories of Transfer
Methods
Experimental Design · Surveys · Semi-Structured Interviews
Analysis
Statistical & Qualitative Analysis
Participants
142 secondary school students, primarily ages 12–14
Understanding the Customer Journey in Health & Wellness E-Commerce
Interviews
Understanding how customers navigate the health and wellness e-commerce experience, and uncovering the needs, pain points, and opportunities that could inform early product decisions.
Framework
Customer Journey Framework
Methods
Semi-Structured Interviews
Analysis
Thematic Analysis
Participants
10 high-purchase-intent customers
Understanding Player Engagement with a Mobile Game Mechanic
Play Testing
Combining behavioral data and user research to investigate why players were engaging with a game mechanic less than expected.
Methods
Unmoderated Usability Study · Survey
Analysis
Behavioral Observation · Qualitative Analysis
Participants
5 players
Evaluating an Advertising Media Planning Experience
Usability Testing
Evaluating how advertisers experience the media planning process and establishing a baseline for measuring the experience over time.
Methods
Task-Based Evaluation · Qualitative Feedback
Analysis
Task Success · Time on Task · CSAT · Qualitative Analysis
Participants
13 advertisers